Final Marketing Plan for the Tourism Destination Zlatibor-Zlatar

On Tuesday, 22 October 2013, final presentation of the Strategic and Operational Tourism Marketing Plan of destination Zlatibor-Zlatar was held. It was attended by key representatives of private and public sector in the field of tourism in the Western Serbia region. This event was final phase of the Project which was implemented by RDA Zlatibor and financially supported by the EU and the Government of Switzerland through The European Partnership with Municipalities Programme – EU PROGRES.

During the six-month work, interviews with the representatives of institutions involved in creation of tourism offer, analysis of the current situation  and mutual work in workshops that were held this year in July and August, a document that will contribute to development of the tourist region of Western Serbia was prepared.

 

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