Preparation of the Strategic and Operational Marketing Plan for the part of South West Serbia tourism cluster

The aim of the project: Contribution to the balanced socio-economic development of Southwest Serbia. Specific objective: South West Serbia region is highly competitive national and international tourism destination, attractive for direct investment

Project location: Zlatiborski and Moravički District

Serbia Project results:

•    Developed and adopted strategic Marketing plan for tourism destination Zlatibor-Zlatar
•    Profesional capacities of key tourism market stakeholders developed
•    Positive perception of tourists regarding SW Serbia

The role of the Agency in Project implementation: RDA is an applicant

Project's costs: 68,640 €

Donor: EU Progress

Project duration: April 2013 - November 2013

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