Trainings for future mentors

Japanese Agency for International Cooperation (JICA) and Serbian Republic Agency for the Development of SMEs are implementing the project “Institutionalization mentoring services in the system of support SMEs and Entrepreneurship”. Partners on this project are five regional agencies, including Regional Development Agency “Zlatibor“.

Marketing is the second in a series of five training, and it lasted from September 15th until September 17th, 2009.year. Topics of this training were: SWOT and PEST analyses, marketing plan, sales plan, market segmentation and identifying key accounts.

Potential mentors passed exams (over 70% score) and they have three more in order to become certificated mentors.

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